Tourist in Your Own Town: St. Louis – Fitz’s Rootbeer


Today’s installment of Be a Tourist in Your Own Town brings us to Fitz’s Rootbeer on what is known as “The Loop” in the hip part of town, the Delmar Strip between Big Bend and Skinker.


The really cool thing about Fitz’s (besides the bottomless mugs of rootbeer) is the history behind it.

Fitz’s Root Beer made its appearance in
1947, at a small drive-in hamburger joint in Richmond Heights, Missouri.
The secret formula was developed with the help of a flavor house in
St. Louis and remains a closely guarded secret to this day. Ask an
older St. Louis resident about Fitz’s, and chances are he’ll remember
parking his Chevy Bel-Aire convertible in the lot, ordering a couple of
burgers with kitchen sauce, a side of fries, and a large mug of Fitz’s
root beer. And the total bill was under two bucks. The root beer
became the St. Louis favorite.


Really, Fitz’s is your standard hamburger joint with a slightly steeper price tag. Kids meals here are $4.59 each which I think they think they can get away with because of the bottomless mugs of rootbeer they hand out.


And maybe because of the vintage paper cars the meals come in:


I did notice a sign up today that says kids eat free all day on Tuesdays which is good news for you. Not such good news for us since we went today (Monday). But keep that in mind – I don’t know how long that promotion will last, but it’s definitely worth looking in to.

Even though it is pricey, I like the vibe. What you can’t see pictured here is that directly the left of the following photo, they keep their bottling plant behind big glass windows. I’ve only seen them in action one time when we came with an organized field trip, but there was a guy cleaning the equipment there today so I’m guessing they run the plant in the morning. It was cool to see it in action, so it would be worth a phone call to find out when they do that so you can see it too.


They have main level seating as well as upstairs and patio seating available.


I believe I mentioned it is in a hip part of town, so even though you are walking around with your comfy pants on and your four youngish kids, you can still pretend to be part of the happening scene. For about 45 seconds. Then you might trip in front of the loop sign pictured above and draw unnecessary attention to yourself in front of the street workers there on the loop.

That may or may not have happened to me. It may or may not happen to you.


So, that’s the skinny on that. If you are in the St. Louis/Central West End
area looking for a hip hamburger joint and don’t mind paying for the ambiance, consider Fitz’s Rootbeer on the Loop!


4 thoughts on “Tourist in Your Own Town: St. Louis – Fitz’s Rootbeer

  1. Edi says:

    We’ve lived in the St. Louis area for 15 yrs but have never been to Fitz’s. When I read about the frosty glasses of unlimited refills of rootbeer and saw the super cool containers the kids meals are served in – I decided that my kids and I are going to have to go there!!


  2. Tricia says:

    We’ve never been, either, but now it’s on the “must do some Tuesday” list. I also found out that if you buy a 4-pack of their root beer at a grocery, you can cut off the UPC/proof of purchase, and take that in, and get a free root beer float (which I think is worth $4+) – the root beer four-packs are on sale at D’bergs right now, so I got a couple for a special treat (Cards game tailgate) and then we can have another treat later. Yummy! Thanks for letting us know about Fitz’s – it looks really fun!


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